1 in 5 couples struggle with infertility.1
Women use approximately 12 personal care products per day comprising 168 chemicals.2
The FDA has banned only 11 chemicals from cosmetics while Europe has banned over 1,300.3,8
Studies show that some chemicals play a role in endocrine disruption, linking to reduced fertility rates and reproductive birth defects.4,5,6,7
No matter where you are in your fertility journey, being mindful of your reproductive health and hormone function is important! This means also being aware of the personal care products you're using to ensure they do not include chemicals that may interfere with your natural hormone function and even potential fetal development.
We hear you on how confusing it is to navigate the beauty products landscape. As a conscious consumer, it’s frustrating to see conflicting information and greenwashing online about the safety and sustainability of ingredients in cosmetics. Especially for those focused on reproductive health and trying to reduce the toxin load in various areas of their life, it shouldn’t have to be this time-consuming to screen ingredient labels! Our Founder, Michelle Calderon, knows these struggles – that is why she wanted to create the first makeup line with fertility and pregnancy in mind, helping people look and feel beautiful through life's stages.
Addition Beauty has created our very own “No Addition” List of blacklisted ingredients that we won't use in our formulations. Each ingredient was handpicked to ensure that they do NOT include harmful chemicals that may adversely impact natural hormone function, fertility, or show a link to birth defects. This means no endocrine-disrupting chemicals, petrochemicals (PEG's), synthetic colorants, phthalates, artificial fragrances, parabens, benzophenone, phenoxyethanol, triclosan, talc, ethanolamines, BHA, BHT, or siloxanes!
Addition Beauty is cruelty-free, fertility-friendly, and environment-loving! We strive to reduce the carbon footprint through sustainable packaging. We believe in ethical sourcing of raw materials and manufacturing, and we have sustainability in mind throughout the entire supply chain.