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Our Story


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    1 in 8 couples struggle with infertility.1
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    Women use approximately 12 cosmetics per day comprising 168 chemicals.2
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    The FDA has banned only 11 chemicals from cosmetics while Europe has banned over 1,300.3,8
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    Studies show that some chemicals play a role in endocrine disruption, linking to reduced fertility rates and reproductive birth defects.4,5,6,7

 


Our Why


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If you’re trying to support your fertility, have children in a few years, are pregnant, breastfeeding, or transgender transitioning, being mindful of your reproductive health and hormone function is important! This means also being aware of the personal care products/cosmetics you’re using to ensure they do not include chemicals that may interfere with your natural hormone function or even fetal development.

We hear you on how confusing it is to navigate the cosmetics landscape. As a conscious consumer, it’s frustrating to see conflicting information and greenwashing online about the safety and sustainability of ingredients in cosmetics. Especially for those focused on reproductive health and trying to reduce the toxin load in various areas of their life, it shouldn’t have to be this time-consuming to screen ingredient labels! Our Founder, Michelle Calderon, knows these struggles – that is why she wanted to create the first makeup line supporting fertility, pregnancy and postpartum, helping women look and feel beautiful during a transformative time of their feminine years.

 


Our Beginning


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Addition Beauty has created a “No Addition” ListTM of blacklisted ingredients, which serves as our guideline for upholding safety in our formulations. Each ingredient was handpicked to ensure that they do NOT include harmful chemicals that may adversely impact natural hormone function, fertility, or link to birth defects. This means no endocrine-disrupting chemicals, ethoxylates, PEG’s, petrochemical nor coal-tar derived materials.

Addition Beauty includes plant-derived ingredients containing nutrients that have been shown to enhance fertility and pregnancy. Our products are vegan and cruelty-free. Addition Beauty strives to reduce the carbon footprint through sustainable packaging. We believe in ethical sourcing of raw materials and manufacturing, and we have sustainability in mind throughout the entire supply chain.